How to Make Money From Your Content on Facebook

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Photo by Alexander Shatov on Unsplash

Want to make money from Facebook with your Facebook page or personal profile but don't know where to start? Discover 4 ways to make money as a publisher or creator on Facebook, understand what it takes to be eligible for monetization, and learn how to get started.

Facebook, the second most shared social network after Youtube, enriched its content pool with new ad models and started to share 55% of its ad revenue with content producers.

Pages can now monetize their content on Facebook and receive payments from Facebook as a publisher or creator. Read the article to the end ⬎

  📋 Quick Sections
  1. In-stream Ad
  2. Branded Content
  3. Fans Subscriptions
  4. Publisher content

1. In-Stream Ads

In-stream ads help video creators and publishers earn money by adding short ads before, during, or after their video content. The In-Stream Ads feature, which added Turkish language support last year, is now available through Facebook media partners.

Creators earn 55% of revenue from video ads shown to their viewers receive a share of the. Viewers must watch the entire ad in order to continue watching the video. Because advertisers target different audiences, viewers often see different ads.

Types of In-Stream Ads

There are 3 different types of in-stream ads you can add to your videos: pre-roll, mid-roll, and image ads.

Before you start

  1. You must meet Facebook's Partner Monetization Policies and maintain compliance with these standards.
  2. You must post from a Page (not a profile) with at least 10,000 followers.
  3. You must have at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days.
  4. You must be at least 18 years old.
  5. You must live in an eligible country for in-stream ads.

Check your eligibility in Facebook Creator Studio

  1. Sign in to your Creator Studio.
  2. In the monetization tab, Check the Eligibility click.
  3. Review your status under Partner Monetization Policies.

Check eligibility from Page Insights

  1. Go to the page you want to check.
  2. Click the Statistics tab at the top of your page.
  3. Click Videos from the left side menu.
  4. Click View under Access In-Stream Ads.

By adding ads to your videos, you confirm that you have the right to use the content in each video.

Your stats are broken down into:

  1. Estimated earnings: This is the estimated amount you earn from ad breaks on your videos, based on the number of impressions and the CPM of the ads shown. final payments; pending reviews may differ from this estimate due to content ownership claims and other adjustments.

  2. 1-minute video views: This count includes all views of 1 minute or longer for all your videos that include ad breaks. Views of videos without ad breaks are not included. 1-minute video views are important for monetization, as an ad can only be shown after a viewer has watched the video for at least 1 minute. The location of the ad break can vary from video to video and from viewer to viewer. Therefore, this metric does not directly estimate the number of ad impressions on your videos.
  3. Monetized views RPM: This is the money you earn for every 1000 views of your videos with ad breaks that are 1 minute or longer. An increase in your monetizing view RPM means you're making more money over the same number of views.
  4. Ad CPM: This is the amount advertisers pay for 1000 ad impressions on your content. Ad CPM is affected by many factors, including what time of year you are, the demographics of your target audience, and the number of advertisers looking to reach your audience. Note that CPM reflects the amount advertisers are willing to pay, not the amount you will actually earn

2. Branded Content

Branded content is content owned or contributed by creators or publishers that feature or contribute to their business partners in exchange for value.

3. Fan Subscriptions

Fan subscriptions are currently only available for certain Pages in certain regions. Fan subscriptions allow passionate audiences to support the Pages they love with monthly, recurring payments. Supporters are rewarded with perks like exclusive content, personal interactions, and badges. Currently, your Page must be invited to use Fan Subscriptions.

4. Publisher Contents

Audience Network moves Facebook's people-based ads outside of the Facebook platform. With Audience Network, publishers can earn money by showing ads from Facebook advertisers on apps or websites.

Certain principles must be followed for monetization features. Monetization standards are divided into 3 sets of rules:

Community Standards

These are ground rules against unsafe content that portrays uncensored violence, contains nudity and hate speech. In most cases, even non-monetized content must follow this set of rules. Learn more about Facebook's Community Standards.

Monetization principles for affiliates

These standards generally apply at the Page-level. It considers the behavior of your page as a whole. These standards are; It contains rules about the content your Page creates, how that content is shared, and how your Page receives and makes payments online. Learn more about our Partner Monetization Standards .

Content Monetization Principles

These rules generally apply at the content level. It handles the content of the videos and posts your page publishes one by one. These include rules against violence, sexuality, crime, uncensored violent or abusive content. Learn more about Content Monetization Standards .

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